Creators of premium wax products, fragrance, personal care and spa products, White Flame Company is a Canadian family owned business. We still honour the ancient art of candle making – our Candles, both scented and unscented, are hand poured using cutting edge industry advancements by our founder & Master Chandler, Ron Pavlovich and training to follow in his footsteps, his daughter Rhonda.

Originally located in a circa 1915 apiary, Pavlovich Place opened in 1977. This family business became well loved in its community and continues today as White Flame Company. Customers, family and friends, became a part of the culture at Pavlovich Place. To this day customers still recall the beautifully renovated and restored three story wood “barn” that was like taking a step back into history.  Hand finished right down to hand polished barn board panelling with old original square nails Pavlovich Place was a one of a kind experience. Pavlovich Place was one of the few Ontario specialists in antique lighting, people came from a variety of locations to source this rare service of parts and restoration. Still an exclusive area of the antique world, Ron continues to provide this service to White Flame customers. 

We have brought many of the charming and traditional elements of Pavlovich Place with us to White Flame Company, though we do miss the atmosphere and the history of our roots to this day. Tradition was everything to the customers and friends of Pavlovich Place. Each Christmas would see an Open House that took a journey back in time, with hot cider and Granny’s home-made cookies served by the fire, every year the entire shop would take on a different theme from Victoriana to Rustic. White Flame customers will reminisce about these memorable occasions. We continue this tradition today but with a little different flavour… In 1990, we started creating hand-made candles, a natural link to antique lighting!

Ron Pavlovich is one of less than a handful of Certified Master Chandlers in the world, his daughter will be joining him in his craft having completed 19 levels and is now a Certified Chandler aiming for her Master’s Level. White Flame was the name of a (now defunct) 1860 Lamp Company out of the U.S. We liked it and used the name for our lamp oil. Eventually it became our new company name! 

Continuous research and experimentation supports White Flame Company’s reputation as true innovators in the industry. The custom colours and scents developed with interior designers, fragrance companies and chemists are only available from White Flame! White Flame Company is a proud member of the International Guild Of Candle Artisans.  We have been honoured to make candles for such prominent people as former US President Bill Clinton, actress Sophia Loren and Laurie Cabot of Salem Massachusetts.

White Flame Company sells to wholesale & corporate accounts worldwide, as well as supporting various fundraising and charity efforts including Bursary of Hope For Autism, Cancer Assistance Program, St. Joseph’s Hospital, The Good Shepherd, Mississaugas Of The Credit and Six Nations Of The Grand River.

Our Family


Ann is the contact between our passion and the rest of the world (she is also Ron’s wife & Rhonda’s Mom) – she takes care of the details in the office that keep things running smoothly in the shop!

Ann is a big supporter of both her communities – Hamilton and Haldimand – and is often involved in community outreach.

Rhonda is the daughter of owners Ron and Anne Pavlovich. She is a multi-award winning Psychic and has appeared on CHCH TV many times for her knowledge of Crystal Healing, Aromatherapy, Herb Lore and as a spiritual instructor/counsellor.

Rhonda’s spiritual path began even before birth, while still in the womb, a clairvoyant informed her mother that the child she carried would have gifts of clairvoyance, clairaudience and clairsentience…she was not wrong! As a hereditary reader, Rhonda offers intuitive guidance services, as did her Grandfather, a card reader who came from Russia in the 1920s.

Blending her own Aromatherapy essential oil creations at the age of 12,  Rhonda developed a passion for creating custom fragrances and continues this craft, both for White Flame Company, and for select private label clients.  She loves working with plants that heal and incorporates this knowledge, history and passion into all of the products she creates.

Chandler [noun] “maker or seller of candles, wax & soap” attested as a surname from late 13c. (also, from early 14c. “candle-holder;” see chandelier), from O.Fr. chandelier (2) “candle-maker, candle-seller; person in charge of lighting a household, monastery, etc.,” from L. candelarius, from candela “candle” (see candle). Native candleman is attested from mid-13c.

Ron Pavlovich, Master Chandler

Ron Pavlovich is a master Chandler; one of two in Canada. There are also two in the US, and a few others in Europe, Japan and Australia. As of November 2008 there were only seven worldwide!

He is very particular about his craft and has been hand making quality candles for White Flame since 1990 and continually comes up with new and beautiful designs; including our trademarked Party Bowl Candles. During the Christmas season, Ron (with a little assistance) produces over 10,000 candles every two weeks!He is currently training his daughter, Rhonda, to follow the family tradition.